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Services & Products : IT Business Unit

Contributing to the creation of rich lifestyles through the application of IT

Business fields

  • Broadcasting/telecommunications
    Television shopping, broadcasting television program supply, contents-related business
  • Outsourcing
    System integration (SI), network integration (NI), business process outsourcing (BPO)
  • Marketing
    Call centers, Internet advertising, mobile marketing
  • Electronics
    Semiconductor and flat-panel display-related manufacturing equipment, material and component sales, liquid crystal panel exports, procurement outsourcing

Major Activities

Aiming to be a comprehensive IT company group that creates new-era business

In the IT Business Unit, we are endeavoring to develop the IT industry to help create rich futures for people and meet the new needs of the ubiquitous network* society. We aim to strengthen our core businesses-broadcasting and telecommunications, outsourcing, marketing and electronics-by taking a group-based approach to business management, incorporating subsidiaries and associated companies that have accumulated significant expertise. Through this we intend to create high value-added customer-oriented business that improves people's lifestyles.



Call center of Moshi Moshi Hotline

Fostering competitive subsidiaries and associated companies as a business incubator

In broadcasting and telecommunications, we have teamed up with the world-leading TV shopping company QVC of the United States and established QVC Japan, which operates a TV shopping channel in Japan.
In outsourcing, we are providing a whole package of services ranging from systems consulting and development to systems administration and maintenance, through our subsidiary Mitsui Knowledge Industry and our associated company Nihon Unisys. In marketing, we are providing call center and other services through our associated company Moshi Moshi Hotline.



Pursuing IT business globally

We are using the business expertise we have acquired in Japan to undertake business in overseas markets. We are working with Italian mobile contents provider Buongiorno to develop mobile marketing business in Europe and Asia. In our key strategic market, China, we have established a subsidiary, Mitsui Electronics & Information (Shanghai), which engages in a broad range of business from the import and sale of electronic devices to maintenance services for manufacturing equipment. In all corners of the world, we are providing services attuned to the needs of customers in the regions in which we operate.



*Ubiquitous network: Goods equipped with information terminals, devices or IC chips connected via fixed-line or wireless networks, in a network and usage environment that enables services to be used anytime, anywhere.


Key projects

  • TV shopping business of QVC Japan (Japan)
  • Broadcast satellite TV program supply business of TwellV/World Hi-Vision Channel (Japan)
  • Call center business of Moshi Moshi Hotline (Japan)
  • Mobile marketing and contents joint ventures with Buongiorno of Italy (U.S.A., Europe and Asia)

Reference Site

Opens new window.MITSUI & CO. VIXIA INC.  (Provides customers with integrated e-marketing services to maximize their return on marketing investment utilizing cutting edge internet technology and service models.)


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